Role:
Art Director
Overview:
L'Auberge Casino Resort in Lake Charles, Louisiana wanted to release a new campaign to create a fresh and more exciting feel to help bring in new customers. I led the effort in updating the visual design.
L'Auberge du Lac is Lake Charles' first and only gaming resort where you can experience the genuine beauty and refreshing spirit of the Texas Hill Country. We introduced the concept of "a little something extra" known as Lagniappe. This new campaign's brand promise is to experience a little something extra.
Solution:
We wanted to create a tone that is fun and confident with an air of levity and acknowledgment of the Southern mindset and target market. For the visual design, the photography, typography, and color selection must have a rustic elegance, idyllic, warm, inviting, genuine feel.
The tone of voice highlighted what L'Auberge had to offer, plus the something extra, and did so with a touch of humor. While the visual tone compliments the accompanying copy, whether a large photo of the property, a logo, or a photo of featured entertainment.
